Under intellectual property law, owners are granted certain exclusive rights to a variety of intangible assets, such as musical, literary, and artistic works; discoveries and inventions; and words, phrases, symbols, and design. Common types of intellectual property rights include copyright, trademarks, and patens, industrial design rights, trade dress, and in some jurisdictions trade secrets.

A trade mark serves the purpose of identifying the source of origin of goods. Trade mark performs the following four functions:-

  • It identifies the product and its origin

  • It guarantees its quality

  • It advertises the product.

  • It creates an image of the product in the minds of the customers

In short, a trade mark is a passport for your product/brand to make a mark amongst the consumers. An effective trademark can skyrocket your business into a new dimension altogether and distinguish your brand’s identity.